Privacy Policy

Last updated: 24 September 2026

Introduction

This Privacy Policy applies to all personal information collected by The Entourage Effect Pty Ltd (ACN 650 002 127) (ABN 26 650 002 127) (The Entourage Effect) via the website located at https://www.theentourageeffect.com.au (Website).

The Entourage Effect respects your right to privacy and is committed to safeguarding the privacy of our customers and website users. The Entourage Effect provides this Privacy Policy to help you make an informed decision about whether to use or continue using the Website. If you do not agree to our practices, please do not use the Website.

This Privacy Policy is subject to the Terms of Use. Your use of the Website and any personal information you provide through the Website remains subject to the terms of this Privacy Policy and our Terms of Use.

This Privacy Policy outlines the specific legal obligations The Entourage Effect has when collecting and handling your personal information. Those obligations are outlined in the Privacy Act 1988 (Cth) (Privacy Act) and, in particular, the Australian Privacy Principles found in that Act.

1. What is “personal information”?

(a) The Privacy Act currently defines “personal information” as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable: (i) whether the information or opinion is true or not; and (ii) whether the information or opinion is recorded in a material form or not.

(b) If information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “personal information” and will not be subject to this privacy policy.

2. What information do we collect?

The kind of personal information that we collect from you will depend on how you use the Website. The personal information which we collect and hold about you may include:

(a) Personal information you voluntarily provide to us: This includes personal information provided by you directly (whether face-to-face, by telephone, email, online forms, post, through social media or by communicating with us in any way), when you make an enquiry through our Website or over the phone, when you submit a contact form, or when you complete a partner registration form (for pharmacies, suppliers, clinics or doctors). When you enter into a transaction with us or request wholesale, distribution or technology information, you are voluntarily giving us the personal information that we collect.

Categories of personal information: The personal information we may collect includes your name, company or business name, physical address, email address, phone number, ABN or other business identifiers (where you choose to provide them for registration), billing information where relevant, and feedback on our services.

(b) Our email marketing list: If you elect to sign up to our email marketing list, we may collect your name, email address, and email marketing preferences.

(c) Personal information we collect automatically: When you use our Website, we may collect information about your usage and web browsing. We may collect the personal information as log files, or through cookies or other tracking technologies (see “Cookies and tracking” below), store it, and link it to the other personal information we hold about you.

Categories of personal information: The personal information we may collect includes your IP address, your operating system, your browser ID, time, date, your browsing activity, and your interaction with the Website.

(d) Statistical information: We may collect statistical (non-personal) information about your use of the Website to improve the features and overall user experience. This may include statistical information such as pages accessed, search terms, links that are clicked on, visit times, browsers and operating systems, IP address, and cookies.

(e) Cookies and tracking: We may use various technologies to collect and store information when you use our Website, and this may include using cookies and similar tracking technologies, such as pixels and web beacons. You may control the use of cookies at the individual browser level; however your use of the Website may be affected.

The Website does not currently recognize Do Not Track (DNT) signals sent by our users’ web browsers.

(f) Form submissions (Formspree): Contact and partner registration forms on this Website are processed using Formspree (a third-party form handling service). When you submit a form, the information you enter is transmitted to Formspree to deliver it to us. Formspree’s handling of that data is also subject to Formspree’s own terms and privacy practices.

(g) Google Analytics: This Website loads Google Analytics (including Google Tag Manager / gtag.js) to help us understand how visitors use the site. Google may collect device and usage information (such as IP address, pages viewed and approximate location) in accordance with Google’s privacy policy. You can control analytics cookies through your browser settings where available.

3. How we collect your personal information

(a) We may collect personal information from you whenever you input such information into the Website (including contact and registration forms).

(b) We also collect cookies from your computer which enable us to tell when you use the Website and to help customise your Website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies alone.

4. Purpose of collection

We collect your personal information for the primary purpose of:

(a) Providing information about our wholesale, distribution and technology offerings, and responding to partner registration and contact enquiries through the Website.

(b) Responding to enquiries, feedback and complaints.

(d) We may also use your personal information for secondary purposes such as our service providers who assist us in operating the Website (including Formspree and Google Analytics as described above). Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

5. Sensitive information

(a) Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

(b) Sensitive information will be used by us only: (i) for the primary purpose for which it was obtained; (ii) with your consent; or where required or authorised by law.

6. Disclosure of personal information

Your personal information shall not be used or disclosed except: (a) where your consent is obtained; (b) where required in the delivery of personalised services; or (c) as authorised by the law.

7. Security of personal information

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access and use and unauthorised disclosure to third parties. Your personal information will be de-identified once it is no longer needed for the purpose for which it was collected.

8. Access and correction

You may access your personal information to correct and/or update it in certain circumstances as required by the Australian Privacy Principles. If you would like to obtain such access, please contact us using the details below.

9. Overseas transfer

Your personal information will not be disclosed to recipients outside Australia unless you expressly request us to do so, or as otherwise described in this Policy where we use overseas service providers (for example Formspree or Google) to operate the Website. If you request us to transfer your personal information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles, and we will not be liable for any mishandling of your information in such circumstances.

10. GDPR

(a) In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in Europe. The fact that you may be located in Europe does not, however, on its own entitle you to protection under the GDPR. Our Website does not specifically target customers located in the European Union and we do not monitor the behaviour of individuals in the European Union.

(b) We are based in Australia, so some information about users is transferred and/or stored there. In respect of our responsibilities under the GDPR, the appropriate safeguard in place for such a transfer is the existence of an adequacy decision under Article 45 of the GDPR.

11. Updates to Privacy Policy

(a) You acknowledge that the Website is subject to technical progress and development and that we may update or modify this Privacy Policy from time to time, and you agree to review the latest version of this Privacy Policy from time to time.

(b) All modifications will be effective immediately upon our posting of the modifications on our Website. Please check back from time to time to review our Privacy Policy.

(c) From time to time we will review our Privacy Policy to keep pace with changes in our Website and any data protection and privacy laws applicable to the processing of personal data that we are committed to comply with, including: the Privacy Act 1988 (Cth, Australia); the Privacy Act 1993 (New Zealand); applicable Canadian federal and provincial privacy laws; applicable United States federal and state privacy laws (including CalOPPA); the General Data Protection Regulation (EU); the Data Protection Act 2018 (UK); and any other applicable privacy legislation (collectively, “Data Protection Laws”).

(d) This Privacy Policy is our most recently updated Privacy Policy. Your continued use of the Website constitutes your agreement to this Privacy Policy and any amendments. We encourage you to read our Privacy Policy carefully.

12. How to contact us about privacy

If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us by:

Email: [email protected]
Phone: 1300 223 842